State has highest rural internet penetration, so everyone from college students to retirees watches videos online. Anyone with a bright idea can make their mark vlogging in Malayalam
source https://timesofindia.indiatimes.com/india/internet-everywhere-new-crop-of-vloggers-rises-across-kerala/articleshow/105501370.cms
source https://timesofindia.indiatimes.com/india/internet-everywhere-new-crop-of-vloggers-rises-across-kerala/articleshow/105501370.cms